BetBright Review: The Complete Betting Site Guide

*Important Notice: Unfortunately, BetBright is no longer available, we will update this space with the latest developments regarding this operator. Check out the UK’s best betting sites for alternatives.

Founded in 2013, BetBright is a Dublin-based an online sportsbook, with a uniquely minimalist and mobile-first design that makes it stand out from the rest of the industry.

The company develops and creates its own sports and casino products, unlike many competitors who instead use third-party white label products. In 2018, BetBright won the eGaming Review (EGR) award for Innovation in Sports Betting.

BetBright is licensed under the trading name Desert (Ireland) Ltd by the UK Gambling Commission, as well as in the Republic of Ireland. The company is renowned for having some of the best customer support in the gaming industry.

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In this BetBright review, we’ll take a deeper look into this Irish-based bookmaker, exploring its markets, bonuses and promotions, mobile offering, payment methods, security offered by the site, as well as some more information on the company’s background.

Betting Markets and Range of Options

Although it also offers online casino and games, the primary focus of BetBright is its sportsbook – which, as soon as you land on the site, is clearly one-of-a-kind.

The site offers markets on all major sports, with a particular focus on horse racing, football and golf. Other sports are also available, such as American Football, MMA and Motor Racing, but this isn’t a site that offers absolutely everything, so you won’t be find any chess or bowls betting currently.

Although it offers all the usual bets on sporting events, BetBright is especially good at making it easy for players to bet on coupons and accumulators – and not just on the outcome – also on other markets such as goalscorer, goals and double chance accumulators.

Navigating the site is exceptionally easy as hit has been built with mobile in mind first, which then adapts into a desktop site. This means that there is no fuss and non-sense, just a clear user-friendly experience.

BetBright Bonus – In Detail

Unlike other online sportsbooks which offer a great variety of welcome bonuses, BetBright doesn’t offer new players a sign-up bonus of any sort on its sportsbook. However, it does offer a variety of ongoing promotions for its existing customers, as well as a significant £600 welcome package to its casino players.

The most eye-catching promotion from BetBright is it’s 25% back as a free bet on any daily losses placed on in-play bets. So even if you lose, you’ve got something to look forward to the next day. This offer is available only to BetBright app users.

As well as this, they offer best odds guaranteed on all UK and Irish racing, and app users also get a free bet for every 10 horse racing bets they place.

Individually, BetBright bonuses aren’t stunning, but collectively the company has created an excellent user experience on an ongoing basis. It seems like BetBright are more interested in retaining customers rather than just acquiring them with generous sign-up offers.

BetBright Betting Odds and Prices

For sports fans, you’ll struggle to find a bookmaker offering better odds and value than BetBright betting. Whenever you price around on sports events, BetBright always seem to be offering some of the very best odds.

While other online bookmakers are focussed more on online casinos and then providing a decent sportsbook on the side, BetBright have switched things around and focus most of their energy on providing an excellent sports betting product to players.

Mobile Betting

Simply put, BetBright are one of the leading mobile bookmakers in the world. Their site has been designed mobile-first, meaning that they want and expect people to be using this site primarily on their mobile phones – and this shines through.

The mobile browser experience is excellent, but you can get even more bang for your buck by downloading the free BetBright app – which is one of the better apps around. What’s more, as we’ve previously discussed, app users also get access to exclusive offers and promotions that aren’t available to others – a welcome perk. The app is available to download on iOS and Android.

And, unlike other online bookmakers, the desktop, mobile and app experience is seamless, meaning you can pick up right where you left off on previous devices, with exactly the same products available across all devices. Unfortunately, BetBright has closed down, so if you want a great mobile betting experience check out our dedicated page to the best new betting apps in the UK.

BetBright Live Betting and Streaming

Just like with its mobile offering, BetBright live offers a top-notch betting experience – after all, mobile and in-play goes hand in hand. Unfortunately, though, the site doesn’t offer live streaming of sports events – although it does make up for this with live updates and an excellent statistical breakdown of the event.

BetBright excels when it comes to website and app navigation – everything is easy to find. And this certainly applies to the live betting experience too – with different markets (i.e. goalscorer, correct score and totals) easy to access from the top of the page without the need to scroll endlessly to find what you’re looking for.

When it comes to in-play, BetBright is market leading. We review many bookmaker’s live betting products, but this is certainly one of the best.

Payment Methods

Just like most other aspects of the site, BetBright has cut out all the fluff to provide users with exactly what they need. This minimalist approach also applies to payment methods, with players able to deposit at least £10 using debit card (Visa, MasterCard or Maestro), PayPal, Skrill or Neteller. They’ve selected the best deposit methods and cut out the rest.

Withdrawals can be made using the same methods as depositing, but they don’t have any limits. There are no transaction fees imposed by BetBright on either deposits or withdrawals.

The inclusion of PayPal as a payment method is an especially pleasing one, as this is a highly-requested payment method that is often ignored by online sites. It also provides an extra layer of security to players.

Safety and Security

As well as using PayPal as a payment method (which wouldn’t be permitted if BetBright weren’t a trusted site), this online sportsbook is also licensed by the Gambling Commission in both the United Kingdom and Ireland. These gambling licences are only given out once a company can prove that it is socially responsible and won’t target vulnerable players, that it keeps player funds safely separate from operational funds, that is capable of paying out winning bets, has sufficient infrastructure to offer the services it claims and that it has no criminal connections.

The levels of security on offer at BetBright are excellent, with the company making use of encryption software such as SSL in order to protect player data and funds. Plus, it only accepts payments from a small selection of highly-trusted payment providers, again reducing the chances of encountering a security flaw from a third-party.

Information About the Company

Having been founded in Dublin in 2013 by Marcus Brennan, Richard Brennan and Tadhg O’Toole, BetBright has seen its light grow steadily in the following years to see it mix alongside some of the elite online sports bookmakers around.

Everything on the BetBright site has been custom made – reducing the dependency on other software providers, also allowing the site to innovate were other companies have gone stagnant – something demonstrated through the site’s mobile-first approach to design.

BetBright has won multiple awards in the past few years, including Best In-House Product at the 2016 eGaming Review (EGR) Awards, the Best Football Betting Product at the Sports Betting Community (SBC) awards in the same year and, most recently, the Best Innovation in Sport Betting at the 2018 eGaming Review Awards.

The company has also sponsored several horse racing events at the Cheltenham Festival, and was also the official betting partner of European MMA promotion, BAMMA29, in Dublin. BetBright also have their logo on the Nottingham Forest football shirts for the 2018/19 season.

Conclusion

There’s no doubt that BetBright sports betting is one of the best sites around. It’s mobile-first approach is market-leading and shows much bigger and more established online bookmakers how they should be offering betting services to players.

Although it’s disappointing that BetBright bonuses are few and far between, they more than make up for it with a host of free bets and promotions for its existing users. This is not a site that gets you in the door and then ignores you – its customer service is also market leading. Of course, if you really want a welcome bonus, you can get one when you start playing at the BetBright casino.

In terms of live betting and mobile experience, you simply won’t find a better online sportsbook and so in our BetBright review, they score a highly respectable 4.5/5.0